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~person:"Barone, Michael J."
~subject:"Consumer behaviour"
~type:"article"
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Search: subject_exact:"Preismanagement"
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Consumer behaviour
Konsumentenverhalten
7
Preismanagement
7
Pricing strategy
7
Preis
4
Price
4
Sales promotion
3
Verkaufsförderung
3
Metaphors
2
Price location
2
Betriebliche Standortwahl
1
Category pricing
1
Cognition
1
Cognitive flexibility
1
Comparison
1
Deal depth
1
Einzelhandel
1
Embodied cognition
1
Firm location choice
1
Handedness consistency
1
Internal reference prices
1
Kognition
1
Preiswettbewerb
1
Price comparisons
1
Price competition
1
Price judgments
1
Price promotions
1
Pricing
1
Retail trade
1
Sales response
1
Social psychology
1
Sozialpsychologie
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Target group
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Theorie
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Theory
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Vergleich
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Zielgruppe
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assimilation
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competitive price comparisons
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contrast
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Barone, Michael J.
Monroe, Kent B.
13
Mattila, Anna S.
10
Roth, Stefan
10
Grewal, Dhruv
9
Kukar-Kinney, Monika
9
Spann, Martin
9
Diller, Hermann
8
Herrmann, Andreas
8
Janssen, Maarten C. W.
8
Chen, Ying-Ju
7
Coulter, Keith S.
7
Jiang, Baojun
7
Natter, Martin
7
Noone, Breffni M.
7
Pandey, Neeraj
7
Richards, Timothy J.
7
Amaldoss, Wilfred
6
Chen, Haipeng
6
Choi, Choongbeom
6
Duan, Yongrui
6
Robbert, Thomas
6
Roy, Rajat
6
Shapiro, Stephen L.
6
Xia, Lan
6
Bagchi, Rajesh
5
Bambauer-Sachse, Silke
5
Chen, Xi
5
Courty, Pascal
5
Dawes, John
5
Drayer, Joris
5
Gierl, Heribert
5
Gou, Qinglong
5
Hardesty, David M.
5
Huber, Frank
5
Kim, Jungkeun
5
Popkowski Leszczyc, Peter T. L.
5
Roggeveen, Anne L.
5
Shang, Jennifer
5
Spiegler, Ran
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Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of retailing
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
2
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
3
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
4
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
5
Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
Saved in:
6
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Saved in:
7
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
Saved in:
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