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~person:"Barone, Michael J."
~subject:"Price"
~subject:"Retail trade"
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Search: subject_exact:"Preisbildung von Unternehmen"
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Price
Retail trade
Consumer behaviour
7
Konsumentenverhalten
7
Preismanagement
7
Pricing strategy
7
Preis
4
Sales promotion
3
Verkaufsförderung
3
Metaphors
2
Price location
2
Betriebliche Standortwahl
1
Category pricing
1
Cognition
1
Cognitive flexibility
1
Comparison
1
Deal depth
1
Einzelhandel
1
Embodied cognition
1
Firm location choice
1
Handedness consistency
1
Internal reference prices
1
Kognition
1
Preiswettbewerb
1
Price comparisons
1
Price competition
1
Price judgments
1
Price promotions
1
Pricing
1
Sales response
1
Social psychology
1
Sozialpsychologie
1
Target group
1
Theorie
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Theory
1
Vergleich
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Zielgruppe
1
assimilation
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competitive price comparisons
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contrast
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Barone, Michael J.
Popkowski Leszczyc, Peter T. L.
12
Richards, Timothy J.
12
Bertola, Giuseppe
11
Hoeberichts, Marco
11
Izquierdo, Mario
11
Kwapil, Claudia
11
Dabusinskas, Aurelijus
10
Ivanova-Stenzel, Radosveta
10
Kröger, Sabine
10
Levy, Daniel C.
10
Snir, Avichai
10
Chen, Jing
9
Shelegia, Sandro
9
Grebe, Tim
8
Zielke, Stephan
8
Grewal, Dhruv
7
Monroe, Kent B.
7
Siebert, Ralph
7
Chen, Haipeng
6
Chenavaz, Régis
6
Courty, Pascal
6
Lach, Saul
6
Ray, Sourav
6
Roth, Stefan
6
Thomas, Manoj
6
Tsiddon, Daniel
6
Aydin, Goker
5
Bonnet, Céline
5
Bunn, Philip
5
Carden, Art
5
Clerides, Sofronis
5
Coulter, Keith S.
5
Cremer, Helmuth
5
Dong, Lingxiu
5
Duan, Yongrui
5
Ellis, Colin
5
Ghose, Anindya
5
Gijsbrechts, Els
5
Hackl, Franz
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Marketing letters : a journal of research in marketing
2
Journal of marketing
1
Journal of retailing
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
2
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
3
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
4
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
5
Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
Saved in:
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