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~person:"Barone, Michael J."
~subject:"Price"
~subject:"Theory"
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Search: subject_exact:"Preisbildung von Unternehmen"
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Price
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Consumer behaviour
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Preismanagement
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Preis
4
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Verkaufsförderung
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Category pricing
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Cognition
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Barone, Michael J.
Bergemann, Dirk
42
Levy, Daniel C.
26
Snir, Avichai
26
Schlosser, Rainer
23
Armstrong, Mark
22
Bagwell, Kyle
22
Peitz, Martin
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Simchi-Levi, David
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Feenstra, Robert C.
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Nakov, Anton
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Menzio, Guido
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Itskhoki, Oleg
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Janssen, Maarten C. W.
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Lippi, Francesco
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Muthers, Johannes
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Thisse, Jacques-François
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Bos, Iwan
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Chen, Haipeng
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Zaccour, Georges
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Alvarez, Fernando
15
Bester, Helmut
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Chen, Ying-Ju
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Jullien, Bruno
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Liu, Qihong
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Nilsen, Øivind Anti
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Rhodes, Andrew
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Sørgard, Lars
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Vickers, John
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Harrington, Joseph Emmett
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Kind, Hans Jarle
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Mantovani, Andrea
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Marketing letters : a journal of research in marketing
2
Journal of retailing
1
Psychology & marketing
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ECONIS (ZBW)
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How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
2
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
3
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
4
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
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