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~person:"Barragán Codina, José Nicolás"
~person:"Borges, Ana Pinto"
~person:"Rivaroli, Sergio"
~subject:"Consumer behaviour"
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Barragán Codina, José Nicolás
Borges, Ana Pinto
Rivaroli, Sergio
Joo, Joonhwi
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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2
Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
Saved in:
3
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Saved in:
4
Attitudes and motivations toward craft beer consumption : an explanatory study in two different countries
Rivaroli, Sergio
;
Lindenmeier, Jörg
;
Spadoni, Roberta
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 276-294
Persistent link: https://www.econbiz.de/10012243248
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