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~person:"Barrio-García, Salvador del"
~person:"Jain, Amit"
~person:"Lang, Ewald"
~subject:"Online sales promotion"
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Barrio-García, Salvador del
Jain, Amit
Lang, Ewald
Crespo-Almendros, E.
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Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
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