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~person:"Barrio-García, Salvador del"
~person:"Jain, Amit"
~person:"Zettelmeyer, Florian"
~type_genre:"Aufsatz im Buch"
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Barrio-García, Salvador del
Jain, Amit
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
The changing roles of advertising : [extended versions …
,
(pp. 87-102)
.
2013
Persistent link: https://www.econbiz.de/10009773049
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