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~person:"Barros, Pedro Pita"
~person:"Chang, Chingching"
~subject:"Advertising media"
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Advertising media
Werbeträger
4
Advertising effects
2
Competition
2
Digital platform
2
Digitale Plattform
2
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2
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2
Taiwan
2
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1
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Barros, Pedro Pita
Chang, Chingching
Jugenheimer, Donald W.
7
Budzinski, Oliver
6
Eisend, Martin
6
Kelley, Larry D.
6
Pepels, Werner
6
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5
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4
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Lee, Janghyuk
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Schweiger, Günter
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Segijn, Claire M.
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2
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Institutt for Samfunnsøkonomi <Bergen, Norwegen>
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Discussion paper / NHH, Department of Economics
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Topics in economic analysis & policy
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ECONIS (ZBW)
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Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
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2
Media competition on the internet
Barros, Pedro Pita
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002211766
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3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
Media competition on the internet
Barros, Pedro Pita
;
Kind, Hans Jarle
;
Nilssen, Tore
; …
- In:
Topics in economic analysis & policy
4
(
2004
)
1
Persistent link: https://www.econbiz.de/10002498087
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