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~person:"Bartels, Robert"
~person:"Cox, Reavis"
~type_genre:"Glossary included"
~type_genre:"Reprint"
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History of marketing thought ; Volume 1
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History of marketing thought ; Volume 2
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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Influences on the development of marketing thought, 1900 - 1923
Bartels, Robert
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2008
Persistent link: https://www.econbiz.de/10003643750
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Ralph F. Breyer 1897-
Cox, Reavis
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2008
Persistent link: https://www.econbiz.de/10003643829
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Influences on the development of marketing thought, 1950 - 1987
Bartels, Robert
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2008
Persistent link: https://www.econbiz.de/10003644072
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Towards a theory of marketing
Alderson, Wroe
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Cox, Reavis
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2008
Persistent link: https://www.econbiz.de/10003610277
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