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~person:"Bartikowski, Boris"
~person:"Bergkvist, Lars"
~person:"Pelsmacker, Patrick de"
~subject:"Market research"
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Market research
Advertising effects
72
Werbewirkung
72
Advertising
25
Werbung
25
Consumer behaviour
23
Konsumentenverhalten
23
Belgien
16
Belgium
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Brand management
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Markenführung
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Product Placement
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Product placement
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Television advertising
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Emotion
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Psychology of advertising
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Brand
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Computerspiel
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Markenartikel
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Messung
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Video game
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Advertising planning
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Celebrity-Werbung
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Bartikowski, Boris
Bergkvist, Lars
Pelsmacker, Patrick de
Hruschka, Harald
3
Cheema, Amar
2
Dastani, Parsis
2
Dens, Nathalie
2
Diehl, Sandra
2
Ellinghaus, Uwe
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Föll, Kerstin
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Nashtaee, Mitra Shabani
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Pauwels, Koen
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Srinivasan, Shuba
2
Tropp, Jörg
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Vanhuele, Marc
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1
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International journal of advertising : the review of marketing communications
2
International business, not as usual
1
Marketing letters : a journal of research in marketing
1
Reihe: Marketing : MAR
1
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ECONIS (ZBW)
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1
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
2
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
3
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
4
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
5
Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Bartikowski, Boris
-
2002
Persistent link: https://www.econbiz.de/10001656652
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