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~person:"Bartikowski, Boris"
~subject:"Ethnic group"
~subject:"Konsumentenverhalten"
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Ethnic group
Konsumentenverhalten
Cultural identity
4
International marketing
4
Internationales Marketing
4
Kulturelle Identität
4
Consumer behaviour
3
Globalisierung
3
Globalization
3
China
2
Chinese (People)
2
Chinesen
2
National culture
2
Nationalkultur
2
Personality psychology
2
Persönlichkeitspsychologie
2
Attitude toward cultural diversity
1
Brand management
1
Chinese ethnic identity
1
Corporate culture
1
Diasporas
1
Diversity Management
1
Diversity management
1
Ethnic Chinese
1
Ethnische Gruppe
1
Global brands
1
Global consumer culture
1
Global consumer segmentation
1
Global identity
1
Identification with global consumer culture
1
Individualism-collectivism
1
Language
1
Markenführung
1
Market mavenism
1
Market research
1
Market segmentation
1
Marktforschung
1
Meinung
1
Multiple mediation
1
National identity
1
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Bartikowski, Boris
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
8
Steenkamp, Jan-Benedict E. M.
7
Alden, Dana
6
Manrai, Ajay K.
6
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Nijssen, E. J.
5
Samiee, Saeed
5
Strebinger, Andreas
5
Teng, Lefa
5
Batra, Rajeev
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Kumar, V.
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Supphellen, Magne
4
Taylor, Charles Raymond
4
Ahlert, Dieter
3
Alserhan, Baker Ahmad
3
Bardhi, Fleura
3
Barrio-García, Salvador del
3
Belk, Russell W.
3
Berentzen, Johannes
3
Bruno, Pascal
3
Chiu, Chi-yue
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Grudecka, Anna
3
Guo, Xiaoling
3
Halkias, Georgios
3
Horn, Sierk
3
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Journal of business research : JBR
3
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ECONIS (ZBW)
3
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
3
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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