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~person:"Bartmann, Benedikt"
~person:"Bengtsson, Anders"
~subject:"Advertising effects"
~subject:"Deutschland"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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Brands : interdisciplinary perspectives
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
; …
- In:
Brands : interdisciplinary perspectives
,
(pp. 195-214)
.
2015
Persistent link: https://www.econbiz.de/10010478960
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2
Bewußte und unbewußte Wirkungen von Archetypen in der Werbung und in Kinofilmen - Ergebnisse einer experimentellen Studie
Gröppel-Klein, Andrea
;
Domke, Anja
;
Bartmann, Benedikt
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 33-57)
.
2005
Persistent link: https://www.econbiz.de/10003289144
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