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~person:"Bartmann, Benedikt"
~person:"Silberer, Günter"
~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Bewußte und unbewußte Wirkungen von Archetypen in der Werbung und in Kinofilmen - Ergebnisse einer experimentellen Studie
Gröppel-Klein, Andrea
;
Domke, Anja
;
Bartmann, Benedikt
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 33-57)
.
2005
Persistent link: https://www.econbiz.de/10003289144
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Art in corporate communications
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 331-338)
.
2005
Persistent link: https://www.econbiz.de/10003353844
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