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~person:"Basil, Debra Z."
~person:"Gordon, Ross"
~subject:"Markenführung"
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Basil, Debra Z.
Gordon, Ross
Chapleo, Chris
4
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
The journal of services marketing
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ECONIS (ZBW)
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Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
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2
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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