Gijsbrechts, Els (contributor); Campo, Katia (contributor); … - 2006
Campo, Patricia Nisol
DEPARTMENT OF MARKETING AND ORGANISATION STUDIES (MO)
Faculty of Economics and Applied Economics
MO … implications, we develop a formal
model of consumer shopping behavior. The model integrates insights from the marketing and … streams of literature: the marketing-based literature on store
choice models, and the predominantly geographical oriented …