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~person:"Basuroy, Suman"
~subject:"Online-Marketing"
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Online-Marketing
Film industry
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1991-1993
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Basuroy, Suman
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
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