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~person:"Basuroy, Suman"
~subject:"Werbung"
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Search: subject_exact:"Filmgesellschaft"
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Werbung
Film industry
6
Filmwirtschaft
6
Advertising
2
Kino
2
Movie theatre
2
Movies
2
1991-1993
1
Advertising content
1
Advertising effects
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Big Data
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Big data
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Consumer behaviour
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Fernsehwerbung
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Filmed entertainment
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Führungskräfte
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Internet marketing
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Motion pictures
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Technischer Fortschritt
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Television advertising
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Virales Marketing
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Basuroy, Suman
Blum, Eleanor
3
Chintagunta, Pradeep K.
2
De Burgh-Woodman, Helene
2
Delre, Sebastiano A.
2
Fogel, Joshua
2
Gopinath, Shyam
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Huang, Dongling
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Song, Reo
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Venkataraman, Sriram
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Abolhasani, Morteza
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Ai, Qi
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Anand, Bharat N.
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Broekhuizen, Thijs L. J.
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Brubaker, Pamela
1
Bruce, Norris I.
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Cai, Gangshu
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Chen, Hailiang
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Chen, Jialie
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Choi, Yung Kyun
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Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
2
Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
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