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~person:"Batat, Wided"
~person:"Christodoulides, George"
~person:"Grolleau, Gilles"
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Search: subject_exact:"Premiumsegment"
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Luxury goods
24
Luxusgüter
24
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
7
Markenführung
7
Luxusgut
5
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4
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3
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3
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2
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Batat, Wided
Christodoulides, George
Grolleau, Gilles
Phau, Ian
34
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
21
Hennigs, Nadine
20
Donzé, Pierre-Yves
18
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Septianto, Felix
16
Shukla, Paurav
16
Atwal, Glyn
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
12
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Choi, Tsan-Ming
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Sung, Billy
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
König, Verena
8
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Sage Publications <Beverly Hills, Calif.; London>
1
Springer International Publishing
1
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International marketing review
3
European journal of law and economics
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Developing successful global strategies for marketing luxury brands
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
European journal of marketing
1
Journal of Product and Brand Management Ser.
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Management for Professionals
1
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1
Revue internationale de droit économique
1
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1
Springer eBooks / Business and Management
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
24
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1
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24
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1
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
2
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
3
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
4
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
5
Elite luxury experiences : customer and managerial perspectives
Mrad, Mona
;
Karimi, Sahar
;
Tóth, Zsófia
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1339-1368
Persistent link: https://www.econbiz.de/10013466530
Saved in:
6
Consumers' perceptions of food ethics in luxury dining
Batat, Wided
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 754-766
Persistent link: https://www.econbiz.de/10013407598
Saved in:
7
A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Pantano, Eleonora
;
Pedeliento, Giuseppe
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209716
Saved in:
8
Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram
Michaelidou, Nina
;
Christodoulides, George
;
Presi, Caterina
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 949-967
Persistent link: https://www.econbiz.de/10013350941
Saved in:
9
Guest editorial: advancing research on global luxury consumption
Christodoulides, George
;
Michaelidou, Nina
- In:
International marketing review
39
(
2022
)
2
,
pp. 145-148
Persistent link: https://www.econbiz.de/10013396155
Saved in:
10
Special issue: global luxury consumption
Christodoulides, George
(
ed.
);
Michaelidou, Nina
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013396187
Saved in:
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