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~person:"Bates, Benjamin J."
~person:"Gambaro, Marco"
~person:"Waldfogel, Joel"
~subject:"Hörfunkwerbung"
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Bates, Benjamin J.
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The journal of media economics
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Models, methods, and assumptions : the usefulness of a multi-method approach to the examination of influence in TV pricing
Bates, Benjamin J.
- In:
The journal of media economics
4
(
1991
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001105805
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