//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bathelt, Harald"
~person:"Gopalakrishna, Srinath"
~person:"Skallerud, Kåre"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Trade fair"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Trade fair
11
Messe
10
Messebeteiligung
5
Trade fair participation
5
Knowledge transfer
3
Theorie
3
Theory
3
Wissenstransfer
3
B-to-B-Marketing
2
B2B marketing
2
Bibliometrics
2
Bibliometrie
2
Business-to-business marketing
2
Consumer behaviour
2
Fair trade
2
Fairer Handel
2
Knowledge management
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Literature review
2
Marketing management
2
Marketingmanagement
2
Supplier relationship management
2
Trade shows
2
USA
2
United States
2
Wissensmanagement
2
trade fairs
2
B-to-B
1
Beziehungsmarketing
1
China
1
Cluster analysis
1
Clusteranalyse
1
Conceptual framework
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer engagement
1
Customer integration
1
Design
1
Deutschland
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
10
German
1
Author
All
Bathelt, Harald
Gopalakrishna, Srinath
Skallerud, Kåre
Penzkofer, Horst
7
Moutinho, Victor Ferreira
5
Tafesse, Wondwesen
5
Silva, Pedro Mendonça
4
Farhangmehr, Minoo
3
Geldres-Weiss, Valeska V.
3
Golfetto, Francesca
3
Rinallo, Diego
3
Sarmento, Maria
3
Simões, Cláudia
3
Täger, Uwe Christian
3
Vale, Vera Teixeira
3
Weitzel, Günter
3
Bello, Daniel C.
2
Edward, Manoj
2
Florio, Massimo
2
Gibson, Rachael
2
Korneliussen, Tor
2
Kramer, Jens
2
Lin, Yeqiang
2
Luo, Qiuju
2
Menon, Shobha
2
Monreal-Pérez, Joaquín
2
Sternberg, Rolf G.
2
Zhong, Dixi
2
Ziegler, Rainer
2
Adams, Russell
1
Ahola, Eeva-Katri
1
Alberca Oliver, María del Pilar
1
Aleksandrov, V. A.
1
Anguera-Torrell, Oriol
1
Balaji, M. S.
1
Barksdale, Hiram C.
1
Bazzani, Claudia
1
Beatson, Amanda
1
Begalli, Diego
1
Berne, Carmen
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Zeitschrift für Wirtschaftsgeographie
3
The journal of business & industrial marketing
2
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Regional studies
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Learning in context : a structural Equation modeling approach to analyze knowledge acquisition at trade fairs
Zhu, Yi-wen
;
Bathelt, Harald
;
Zeng, Gang
- In:
Zeitschrift für Wirtschaftsgeographie
64
(
2020
)
3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10012509211
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
5
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
6
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
7
Towards an exchange view of trade fairs
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
The journal of business & industrial marketing
30
(
2015
)
7
,
pp. 795-804
Persistent link: https://www.econbiz.de/10011420334
Saved in:
8
Learning in "organized anarchies" : the nature of technological search processes at trade fairs
Bathelt, Harald
;
Gibson, Rachael
- In:
Regional studies
49
(
2015
)
6
,
pp. 985-1002
Persistent link: https://www.econbiz.de/10011289197
Saved in:
9
Field configuration or field reproduction? : the dynamics of global trade fair cycles
Gibson, Rachael
;
Bathelt, Harald
- In:
Zeitschrift für Wirtschaftsgeographie
58
(
2014
)
4
,
pp. 216-231
Persistent link: https://www.econbiz.de/10010489052
Saved in:
10
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->