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~person:"Batra, Rajeev"
~person:"Kapferer, Jean-Noël"
~type_genre:"Reprint"
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Brand management ; Vol. 2
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
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Batra, Rajeev
;
Alden, Dana
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2010
Persistent link: https://www.econbiz.de/10003922860
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Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
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2010
Persistent link: https://www.econbiz.de/10003924375
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
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2009
Persistent link: https://www.econbiz.de/10003785061
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