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~person:"Battenfeld, Dirk"
~subject:"Food retailing"
~subject:"Sales promotion"
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Battenfeld, Dirk
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Yearbook of marketing and consumer research
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Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
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