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~person:"Bauer, Brittney C."
~person:"Bhattacharya, Saurabh"
~person:"Burkhalter, Janée N."
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Celebrity endorsement
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Bauer, Brittney C.
Bhattacharya, Saurabh
Burkhalter, Janée N.
Roy, Subhadip
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ECONIS (ZBW)
9
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1
The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
3
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
Saved in:
4
Celebrity investors and the success of crowdfunding campaigns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Prasad, Satya
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012623612
Saved in:
5
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
6
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
7
The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011875518
Saved in:
8
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
9
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
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