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~person:"Bauer, Brittney C."
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
~subject:"Social web"
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Celebrity-Werbung
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Advertising effects
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3
Advertising
2
Brand image
2
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2
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Athletes
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Social Web
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Sportler
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Stereotype content model
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advertising appeals
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attribution theory
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brand crisis
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brand response
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celebrity endorsement
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construal level theory
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endorser reputation
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memory associative network
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psychological sense of brand community
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Bauer, Brittney C.
Roy, Subhadip
14
Pelsmacker, Patrick de
12
Wilbur, Kenneth C.
12
Bellman, Steven
11
Varan, Duane
9
Arora, Nilesh
8
Dens, Nathalie
8
Huber, Frank
8
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chan, Kara
6
Chen, Huan
6
Chesnes, Matthew
6
Erfgen, Carsten
6
Hudders, Liselot
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Schweidel, David A.
6
Thorson, Esther
6
Verhellen, Yann
6
Arora, Taanika
5
Bursztyn, Leonardo
5
Fogel, Joshua
5
Fossen, Beth L.
5
Grossman, Michael
5
Guitart, Ivan A.
5
Jain, Varsha
5
Kent, Robert J.
5
Sharp, Byron
5
Tekin, Erdal
5
Terlutter, Ralf
5
Wada, Roy
5
Agarwal, Bhawna
4
Banerjee, Neelotpaul
4
Beal, Virginia
4
Boerman, Sophie C.
4
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Psychology & marketing
2
European journal of marketing
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
2
The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
3
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
4
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
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