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~person:"Bauer, Christine"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
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Bauer, Christine
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Pervasive advertising
1
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ECONIS (ZBW)
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Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
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2
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
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