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~person:"Bauer, Hans H."
~person:"Chandon, Pierre"
~person:"Huber, Frank"
~type_genre:"Non-commercial literature"
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Consumer behaviour
74
Konsumentenverhalten
74
Deutschland
45
Germany
45
Estimation
17
Schätzung
17
Theorie
17
Theory
17
Advertising effects
9
Beziehungsmarketing
9
Markenimage
9
Relationship marketing
9
Werbewirkung
9
Brand image
8
Brand
7
Customer satisfaction
7
Experiment
7
Kundenzufriedenheit
7
Markenartikel
7
Online retailing
6
Online-Handel
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5
Food retailing
5
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5
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74
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Non-commercial literature
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74
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56
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56
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46
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German
56
English
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Bauer, Hans H.
Chandon, Pierre
Huber, Frank
Janssen, Maarten C. W.
36
Rock, Bram de
32
Cherchye, Laurens
30
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
23
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Wiedmann, Klaus-Peter
18
Inderst, Roman
17
Jonker, Nicole
17
Shy, Oz
17
Vandenbussche, Hylke
17
Zhou, Jidong
17
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Carroll, Chris
14
Cruijsen, Carin van der
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Karlan, Dean
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
Shelegia, Sandro
14
Villas-Boas, Sofia
14
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Center of Market Oriented Product and Production Management
6
INSEAD
2
INSEAD-Wharton Alliance Center for Global Research & Development
1
Johannes Gutenberg-Universität Mainz
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
25
Faculty & research / Insead : working paper series
15
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
14
Reihe: Management-Know-how / M : praxisnah und aktuell
7
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
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ECONIS (ZBW)
74
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Should carbon footprint labeling be mandatory for all food products? : RCT shows no benefit beyond labeling the top third
Chandon, Pierre
;
Chaaban, Jad
;
Doshi, Shemal
-
2023
Persistent link: https://www.econbiz.de/10014293117
Saved in:
2
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
3
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases : evidence from a large-scale randomized controlled trial
Dubois, Pierre
;
Albuquerque, Paulo
;
Allais, Olivier
; …
-
2020
Persistent link: https://www.econbiz.de/10012215895
Saved in:
4
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
-
2017
Persistent link: https://www.econbiz.de/10011688774
Saved in:
5
Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
-
2017
Persistent link: https://www.econbiz.de/10011702747
Saved in:
6
Showing that "% off" always beats "% more": using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benefit
Chandon, Pierre
(
contributor
);
Mohan, Bhavya
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010485899
Saved in:
7
Percentage cost discounts always beat percentage benefit bonuses : helping consumers evaluate nominally equivalent percentage changes
Mohan, Bhavya
;
Chandon, Pierre
;
Riis, Jason
-
2014
-
Rev. vers. of 2014/52/MKT
Persistent link: https://www.econbiz.de/10010489102
Saved in:
8
Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya
;
Chandon, Pierre
-
2010
Persistent link: https://www.econbiz.de/10008798158
Saved in:
9
Klick dich glücklich : Wirkungsweisen differenzierter Emotionen im Online-Shopping
Huber, Frank
;
David, Schmid
;
Tadic, Snjezana
-
2015
Persistent link: https://www.econbiz.de/10011303738
Saved in:
10
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
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