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~person:"Bauer, Hans H."
~person:"De Swaan Arons, Marc"
~subject:"Success factor"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Aspekte der Einführungstrategien als Erfolgsfaktoren von Produktinnovationen : eine qualitative Studie
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Kühnl, Christina
-
2006
Persistent link: https://www.econbiz.de/10003427955
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