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~person:"Bauer, Hans H."
~person:"Dolnicar, Sara"
~type_genre:"Aufsatz in Zeitschrift"
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Bauer, Hans H.
Dolnicar, Sara
Hudders, Liselot
9
Bakir, Aysen
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Singh, Ramendra
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An, Soontae
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
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2
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
3
Does cultural background affect volunteering behavior?
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
Saved in:
4
Selective marketing for environmentally sustainable tourism
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003709965
Saved in:
5
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
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