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~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Brand image"
~subject:"Economic sector"
~type_genre:"Collection of articles of several authors"
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Brand image
Economic sector
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
4
Deutschland
4
Germany
4
Markenführung
4
Einzelhandel
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Welt
3
World
3
Beziehungsmarketing
2
Branchenentwicklung
2
Handelsmarke
2
Kaufentscheidung
2
New product development
2
Online retailing
2
Online-Handel
2
Produktentwicklung
2
Purchase decision
2
Relationship marketing
2
Sector development
2
Social Web
2
Social web
2
Store brand
2
Theorie
2
Theory
2
Advertising effects
1
Branche
1
Brand
1
Brand community
1
Confidence
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Erfolgsfaktor
1
Erlebnismarketing
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Collection of articles of several authors
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German
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Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Drees, Norbert
2
Ahluwalia, Rohini
1
Backhaus, Klaus
1
Bihler, Jürgen
1
Bursi, Tiziano
1
Christodoulides, George
1
Dahlgaard-Park, Su Mi
1
Fischer, Marc
1
Forlani, Fabio
1
Graf, Laura K. M.
1
Grappi, Silvia
1
Haken, Niels N. von
1
Harmeling, Colleen M.
1
Hausmann, Maximilian
1
Houston, Michael J.
1
Kall, Jacek
1
Kumar, V.
1
Loken, Barbara
1
Mai, Franziska
1
Martinelli, Elisa
1
Mick, David Glen
1
Palmatier, Robert W.
1
Pappu, Ravi
1
Patrzałek, Wanda
1
Pencarelli, Tonino
1
Ratneshwar, S.
1
Ratneshwar, Srinivasan
1
Reinartz, Werner J.
1
Schiller, Sören
1
Schmidt, Holger J.
1
Sojkin, Bogdan
1
Stäbler, Samuel
1
Tilburg, Miriam van
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Törn, Fredrik
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ECONIS (ZBW)
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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2
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
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