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~person:"Bauer, Hans H."
~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
~subject:"Konsumgüterindustrie"
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Konsumgüterindustrie
Sales promotion
14
Verkaufsförderung
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Consumer behaviour
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Konsumentenverhalten
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Deutschland
7
Sales-promotion
7
Germany
6
Preismanagement
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Pricing strategy
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Advertising effects
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Einfamilienhaus
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Immobilienhandel
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Werbewirkung
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Deutschland <Bundesrepublik>
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Einzelhandel
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Justice
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Retail marketing
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Retail trade
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Consumer goods marketing
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Einzelhandelspreis
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Kaufentscheidung
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Kfz-Gewerbe
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Konsumgütermarketing
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Kundenbindungsprogramm
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Loyalty program
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Market segmentation
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Marktsegmentierung
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Price fairness
2
Purchase decision
2
Retail price
2
Cognition
1
Consumer attitudes
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Coupon
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Customer satisfaction
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Dynamic pricing
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Experiment
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Bauer, Hans H.
Hütter, Wolfgang J.
Monroe, Kent B.
Rudek, Stefanie
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Kind, Hans Jarle
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Sand, Jan Yngve
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Foros, Øystein
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Görtz, Gunnar
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Haber, Tobias E.
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Bhatta, Pooja
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Caprice, Stéphane
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Cuong Hung Pham
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Dost, Florian
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Hosseini, Seyed Hasan
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Lechner, Christian
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Libai, Barak
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Parvatiyar, Atul
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USB Cologne (EcoSocSci)
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Effective
sales
promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
Saved in:
2
Effective
sales
promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10004802761
Saved in:
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