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~person:"Bauer, Hans H."
~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
~subject:"Retail trade"
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Retail trade
Sales promotion
14
Verkaufsförderung
14
Consumer behaviour
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7
Sales-promotion
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Einfamilienhaus
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Marktsegmentierung
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Bauer, Hans H.
Hütter, Wolfgang J.
Monroe, Kent B.
Kind, Hans Jarle
8
Foros, Øystein
7
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4
Gázquez-Abad, Juan Carlos
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Economic and business review : EBR
1
European retail research
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Handelsforschung
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ECONIS (ZBW)
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
2
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
Saved in:
3
Coupons als Instrument der Verkaufsförderung im Einzelhandel
Bauer, Hans H.
;
Görtz, Gunnar
- In:
Handelsforschung
17
(
2003
),
pp. 107-126
Persistent link: https://www.econbiz.de/10001728867
Saved in:
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