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~person:"Bauer, Hans H."
~person:"Herrmann, Andreas"
~subject:"E-commerce"
~type_genre:"Collection of articles of several authors"
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E-commerce
Consumer behaviour
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Deutschland
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Beziehungsmarketing
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Relationship marketing
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Marketing management
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Marketingmanagement
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Theory
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Customer journey
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Daimler-Benz-Aktiengesellschaft
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Bauer, Hans H.
Herrmann, Andreas
Lee, In
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Khosrowpour, Mehdi
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Ammi, Chantal
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Baye, Michael R.
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Blazquez Cano, Marta
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Boardman, Rosy
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Dürr, Karin
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Fischer, Peter
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Gray, Colin
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Henninger, Claudia E.
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Ho, Ree Chan
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Hubig, Christoph
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Hübner, Renate
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Kannan, P. K.
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Koslowski, Peter
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Kunst, Katrine
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Kwak, Dong-Heon
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Lee, Saerom
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Lee, Sang Yup
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Leventhal, Barry
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Li, Eldon Yu-zen
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Papagiannidis, Savvas
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Rasztar, Matthias
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Ryding, Daniella
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Ryu, Min Ho
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Schmon, Barbara
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Strømmen-Bakhtiar, Abbas
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Taylor, Charles Raymond
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Ting, I-Hsien
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Trommsdorff, Volker
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Tsekouropoulos, Georgios
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Konsumentenverhalten im Internet
Bauer, Hans H.
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2004
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