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~person:"Bauer, Hans H."
~person:"Hildebrandt, Lutz"
~source:"econis"
~subject:"Werbewirkung"
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Werbewirkung
Consumer goods marketing
7
Konsumgütermarketing
7
Deutschland
5
Germany
5
Theorie
4
Theory
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
2
Handelsmarketing
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Innovation management
2
Innovationsmanagement
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Konsumgüterindustrie
2
Market research
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Marktforschung
2
Retail marketing
2
Sales promotion
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Verkaufsförderung
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Classification
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Consumer goods
1
Consumer goods industry
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Core competency
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Erfolgsfaktor
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Industrial organization
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Industrieökonomik
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Kernkompetenz
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Klassifikation
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Konsumgut
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Konsumgüter
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Konsumgütermarkt
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Kundentyp
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Lebensstil
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Lifestyle
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Markenartikel
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Bauer, Hans H.
Hildebrandt, Lutz
Görtz, Gunnar
4
Aaker, Jennifer
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Gierl, Heribert
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Großmann, Tina
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Haber, Tobias E.
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Huber, Jan-Alexander
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Klapper, Daniel
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Lutzky, Christian
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Kranenburg, Kristine E.
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Möller-Hergt, Gustavo
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Reihe: Management-Know-how / M : praxisnah und aktuell
1
Series: Management know-how / M
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ECONIS (ZBW)
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
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2
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
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