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~person:"Bauer, Hans H."
~person:"Khan, Imran"
~subject:"Automotive industry"
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Employee motivation to co-create value (EMCCV) : construction and validation of scale
Muhammad Amin
;
Shamim, Amjad
;
Zulkipli Ghazali
;
Khan, Imran
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431617
Saved in:
2
Effektivität und Effizienz im interaktiven Marketing : die Integration von Kundennutzen- und Kundenwertsegmentierung im Internet
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Donnevert, Tobias
- In:
Direct marketing
,
(pp. 55-81)
.
2007
Persistent link: https://www.econbiz.de/10003524676
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