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~person:"Bauer, Hans H."
~person:"Kreutzer, Ralf T."
~person:"Lafleur, Martin J."
~subject:"Automotive industry"
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Automotive industry
Kundenbindung
17
Beziehungsmarketing
7
Deutschland
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Relationship marketing
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Germany
6
Customer retention
5
Direct marketing
5
Direktmarketing
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Brand image
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Customer Retention
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Bauer, Hans H.
Kreutzer, Ralf T.
Lafleur, Martin J.
Holland, Heinrich
3
Bodensteiner, Klaus
2
Hilbert, Andreas
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Huber, Frank
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Raithel, Sascha
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Johnson, Michael D.
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Leiria, Manuel
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Lück, Jan Hendrik
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Informationstechnologie und Ökonomie
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Loyalty Profiling : Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
Lafleur, Martin J.
-
2010
Persistent link: https://www.econbiz.de/10003957396
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2
Zufriedenheitsdynamik und Kundenbindung in Kfz-Kundendienstleistungsprozessen : Ergebnisse einer empirischen Studie
Bauer, Hans H.
;
Huber, Frank
;
Wölfer, Hannes
-
2000
Persistent link: https://www.econbiz.de/10001608340
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