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~person:"Bauer, Hans H."
~person:"Kreutzer, Ralf T."
~subject:"Automotive industry"
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Automotive industry
Kundenbindung
16
Beziehungsmarketing
6
Deutschland
6
Relationship marketing
6
Customer retention
5
Direct marketing
5
Direktmarketing
5
Germany
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Success factor
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Verbraucherzufriedenheit
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Kundenmanagement
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Markenimage
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Brand image
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Confidence
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Construct Validation
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Customer Retention
1
Customer satisfaction
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Customer service
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Digital platform
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Digitale Plattform
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Direct Banking
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Distribution channel
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E- Loyalty
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E-Banking
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Bauer, Hans H.
Kreutzer, Ralf T.
Holland, Heinrich
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Bodensteiner, Klaus
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Hilbert, Andreas
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Huber, Frank
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Raithel, Sascha
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Zufriedenheitsdynamik und Kundenbindung in Kfz-Kundendienstleistungsprozessen : Ergebnisse einer empirischen Studie
Bauer, Hans H.
;
Huber, Frank
;
Wölfer, Hannes
-
2000
Persistent link: https://www.econbiz.de/10001608340
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