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~person:"Bauer, Hans H."
~person:"Kumar, V."
~subject:"Allocation"
~subject:"Bayes-Statistik"
~subject:"Brand management"
~subject:"Virales Marketing"
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B-to-B-Marketing
13
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13
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5
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5
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5
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Bauer, Hans H.
Kumar, V.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Zablah, Alex R.
4
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3
Brown, Brian P.
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3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Salminen, Risto T.
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
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2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
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2
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2
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2
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2
Cassia, Fabio
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2
Dash, Mihir
2
Dash, Satyabhusan
2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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ECONIS (ZBW)
7
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
4
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
5
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
6
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
7
Stärkt integrierte Kommunikation ihre Marke? : eine empirische Untersuchung im B2B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Merkel, Jan
-
2008
Persistent link: https://www.econbiz.de/10003666432
Saved in:
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