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~person:"Bauer, Hans H."
~person:"Lane, Patrick"
~subject:"Mobilkommunikation"
~type_genre:"Aufsatz im Buch"
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Konsumentenakzeptanz von Location Based Services
Bauer, Hans H.
;
Haber, Tobias E.
;
Reichardt, Tina
; …
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 205-220)
.
2008
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