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~person:"Bauer, Hans H."
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
~type_genre:"Arbeitspapier"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Resistenz gegenüber Online-Werbung : Einflussfaktoren und Konsequenzen der Werberesistenz im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Bryant, Melchior D.
; …
-
2008
Persistent link: https://www.econbiz.de/10003734851
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