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~person:"Bauer, Hans H."
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
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