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~person:"Bauer, Hans H."
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
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Deutschland
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Beziehungsmarketing
22
Relationship marketing
22
Theorie
22
Theory
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Brand management
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Markenführung
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Markenimage
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Online retailing
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Electronic Commerce
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Estimation
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Market research
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Marketing management
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Marktforschung
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Schätzung
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E-commerce
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Advertising effects
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Brand
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Markenartikel
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Bauer, Hans H.
Schultz, Don E.
Homburg, Christian
11
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Ko, Eunju
9
Wiedmann, Klaus-Peter
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Best, Roger J.
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Kumar, V.
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Spann, Martin
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Esch, Franz-Rudolf
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Gierl, Heribert
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Melewar, T. C.
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Olson, Jerry C.
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Peter, Jerome Paul
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Bruwer, Johan
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Foxall, Gordon R.
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Mothersbaugh, David L.
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O'Cass, Aron
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Rajagopal
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Smith, N. Craig
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Verhoef, Peter C.
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Vrontis, Demetris
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Zeithammer, Robert
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Alserhan, Baker Ahmad
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Keller, Kevin Lane
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Kirchgeorg, Manfred
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Krishna, Aradhna
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Loureiro, Sandra Maria Correia
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MacInnis, Deborah J.
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Martínez-López, Francisco J.
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Nasiry, Javad
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Pauwels, Koen
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Rudolph, Thomas
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Handelsforschung
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International journal of advertising : the review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing communications
1
Organizations and markets in emerging economies
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Policy and marketing strategies for digital media
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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SpringerLink / Bücher
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The future of marketing : critical 21st century perspectives
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ECONIS (ZBW)
12
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Redesigning marketing to fit a different marketplace
Schultz, Don E.
- In:
The future of marketing : critical 21st century perspectives
,
(pp. 12-40)
.
2003
Persistent link: https://www.econbiz.de/10001737356
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12
Erfolgsfaktoren von Investmentfonds aus Nachfragersicht
Bauer, Hans H.
;
Sauer, Nicola E.
;
Werbick, Stefan
-
2002
Persistent link: https://www.econbiz.de/10001662732
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