//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Singh, Ramendra"
~subject:"Target group"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumententypologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Target group
Zielgruppe
8
Developing countries
5
Entwicklungsländer
5
Marketing management
5
Marketingmanagement
5
Armutsbekämpfung
3
Consumer behaviour
3
Konsumentenverhalten
3
Low income
3
Niedrigeinkommen
3
Poverty reduction
3
Brand image
2
Emerging economies
2
India
2
Indien
2
Markenimage
2
Marketing
2
Schwellenländer
2
Armut
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Bottom of pyramid
1
Bottom of the Pyramid (BoP)
1
Bottom of the pyramid (BoP)
1
Brand Bottom of pyramid (BOP)
1
Brand management
1
Cognition
1
Consumer motivation
1
Credibility
1
Customer value
1
Deliberate lookalikes
1
Deutschland
1
Executive Function (EF)
1
Germany
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Glaubwürdigkeit
1
Health care
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
8
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
2
Book section
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
7
German
1
Author
All
Bauer, Hans H.
Singh, Ramendra
Hudders, Liselot
9
Bakir, Aysen
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Cauberghe, Veroline
5
Chikweche, Tendai
5
De Jans, Steffi
5
Gupta, Shruti
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
An, Soontae
4
Coffey, Amy Jo
4
Komppula, Raija
4
Rundle-Thiele, Sharyn
4
Soni, Pavleen
4
Agarwal, Nivedita
3
Bagozzi, Richard P.
3
Barber, Nelson
3
Butt, Muhammad Mohsin
3
Carpenter, Jason M.
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Chakrabarti, Ronika
3
Coady, David P.
3
Dalsace, Frédéric
3
Dolnicar, Sara
3
Fletcher, Richard
3
Ghose, Anindya
3
Gierl, Heribert
3
Kulczynski, Alicia
3
Laesser, Christian
3
Laukkanen, Tommi
3
Lebok, Uwe
3
Luo, Xueming
3
Matthes, Jörg
3
Moschis, George P.
3
Nairn, Agnès
3
Nelson, Michelle R.
3
Nicolini, Valentina
3
more ...
less ...
Published in...
All
Decision
2
Marketing theory
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
2
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
3
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
4
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
5
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
6
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
7
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
8
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->