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~person:"Bauer, Hans H."
~person:"Stüber, Eva"
~subject:"Marketing"
~subject:"Personalization"
~type_genre:"Article in journal"
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Marketing : ZFP ; journal of research and management
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Die Bedeutung der Personalisierung im Internethandel : eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke
Stüber, Eva
;
Schreiber, Stefanie
;
Baier, Daniel
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 165-178
Persistent link: https://www.econbiz.de/10009626279
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