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~person:"Bauer, Hans H."
~person:"Walmsley, Ben"
~subject:"Consumer motivation"
~subject:"Homosexuality"
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Bauer, Hans H.
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Ro, Heejung
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ECONIS (ZBW)
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
2
Why people go to the theatre : a qualitative study of audience motivation
Walmsley, Ben
- In:
Journal of customer behaviour
10
(
2011
)
4
,
pp. 335-351
Persistent link: https://www.econbiz.de/10009419212
Saved in:
3
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
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