//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~source:"econis"
~subject:"Markenführung"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucher"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
12
Konsumentenverhalten
12
Deutschland
8
Germany
8
Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Market research
3
Marktforschung
3
Advertising effects
2
Automotive industry
2
Automotive market
2
Brand
2
Brand management
2
Empirical method
2
Empirische Methode
2
France
2
Frankreich
2
Information behaviour
2
Informationsverhalten
2
Kfz-Industrie
2
Kfz-Markt
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Werbewirkung
2
Bio-Lebensmittel
1
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
Conjoint-Analyse
1
Cross-cultural relations
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Aufsatzsammlung
2
Working Paper
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
2
Author
All
Bauer, Hans H.
Keller, Kevin Lane
7
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Posselt, Erich
3
Sternthal, Brian
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
De Canio, Francesca
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jiménez Sánchez, Álvaro
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
Malthouse, Edward C.
2
Marino, Vittoria
2
Martinelli, Elisa
2
Maslowska, Ewa
2
McCarthy, Michael S.
2
McColl, Julie
2
more ...
less ...
Published in...
All
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
2
Branding mittels irrelevanter Attribute
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Haber, Tobias E.
; …
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003587915
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->