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~person:"Bauer, Hans H."
~subject:"Branche"
~subject:"Interaktive Medien"
~type_genre:"Aufsatzsammlung"
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Interaktive Medien
Beziehungsmarketing
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Consumer behaviour
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Deutschland
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Konsumentenverhalten
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Online retailing
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Online-Handel
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Mobile marketing
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Bauer, Hans H.
Pereira, Francis
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Tan, Margaret
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Sharma, Ravi S.
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ECONIS (ZBW)
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Konsumentenverhalten im Internet
Bauer, Hans H.
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2004
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