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~person:"Bauer, Hans H."
~subject:"Consumer behaviour"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
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00.00.1991
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Collection of articles of several authors
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Bauer, Hans H.
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Fitchett, James
5
Hewer, Paul
5
Piacentini, Maria
5
Bala, Christian
4
Hansen, Ursula
4
Herr, Paul M.
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Herrmann, Andreas
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Hippner, Hajo
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Kaufmann, Hans Rüdiger
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Laroche, Michel
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Mick, David Glen
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Wang, Cheng Lu
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Wildner, Raimund
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Arsel, Zeynep
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Askegaard, Søren
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Carù, Antonella
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Fam, Kim Shyan
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Fischer, Wolfgang Chr.
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Foxall, Gordon R.
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Gbadamosi, Ayantunji
3
Grewal, Dhruv
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Gázquez-Abad, Juan Carlos
3
Hamilton, Kathy
3
Haugtvedt, Curtis P.
3
Janoś-Kresło, Mirosława
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ECONIS (ZBW)
4
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
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