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~person:"Bauer, Hans H."
~subject:"Deutschland"
~subject:"Economic sector"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Consumer behaviour
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Bauer, Hans H.
Hippner, Hajo
4
Wilde, Klaus D.
4
Wildner, Raimund
4
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3
Arnold, Marlen
2
Bala, Christian
2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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ECONIS (ZBW)
4
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
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