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~person:"Bauer, Hans H."
~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Customer value
12
Kundenwert
12
Theorie
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Beziehungsmarketing
7
Relationship marketing
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Deutschland
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Germany
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Shareholder value
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Brand image
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Customer analysis
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Data envelopment analysis
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Investitionsrechnung
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Markenimage
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Zielgruppe
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Automotive industry
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Bauer, Hans H.
Geruso, Michael
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Prinz, Daniel
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Gallarza, Martina G.
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Layton, Timothy J.
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Del Chiappa, Giacomo
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Guo, Lin
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Le Nguyen Hau
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McColl-Kennedy, Janet R.
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Pham Ngoc Thuy
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Sesé, F. Javier
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Chon, Kaye
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Dandis, Ala' Omar
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Dedeoğlu, Bekir Bora
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Edvardsson, Bo
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El-Adly, Mohammed Ismail
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Eriksson, Maria
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Gil Saura, Irene
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Guth, Clemens
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Hallikas, Jukka
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Hao, Fei
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Itani, Omar S.
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Iyer, Pramod
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Mikkonen, Karri
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Nätti, Satu
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Osei-Frimpong, Kofi
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Serviceeffizienz : Messung und Erfolgswirkungen
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Falk, Tomas
; …
-
2007
Persistent link: https://www.econbiz.de/10003427976
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