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~person:"Bauer, Hans H."
~subject:"Firm valuation"
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Firm valuation
Kundenwert
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Bauer, Hans H.
Fader, Peter
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Hammerschmidt, Maik
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Jahrbuch der Absatz- und Verbrauchsforschung
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
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2
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
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