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~person:"Bauer, Hans H."
~subject:"Internet"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Non-commercial literature"
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Brand management
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Markenführung
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Consumer behaviour
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Empirical method
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Bauer, Hans H.
Bongartz, Michael
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Meffert, Heribert
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Totz, Carsten
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Nutzenorientierte Markenführung im Internet
Bauer, Hans H.
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2004
Persistent link: https://www.econbiz.de/10013430070
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